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What is Inbound Marketing?

June 20, 2014 in Marketing by Advisory Staff

Inbound Marketing, a term recently coined by Brian Halligan of Hubspot, comes from the concept of “relationship marketing” or “permission marketing.”  Inbound Marketing strategies drive relevant traffic to your website using content marketing, search engine optimization (SEO) and social media. These avenues position you to be found by people when they are ready to buy (or close to it.)AttractConvertCloseDelight

The core concepts of Inbound Marketing Methodology are:

  • Attract QUALITY site visitors
  • Convert those visitors into LEADS
  • Close those leads into CUSTOMERS
  • Delight your customers into brand ENTHUSIASTS!

Consumers are blocking traditional forms of advertising, therefore yielding less and less results. Think about it… we’re constantly being bombarded by advertising: on TV, online, in the newspaper, on the bus, even at the gas station. Inbound Marketing strategies allow you to be more efficient with your marketing efforts.

A recent study shows that Inbound Marketing costs 64% less per lead.

by Scott


June 20, 2014 in Contest, Marketing by Scott

Truckers are you ready for some FUN this summer?!? We want to see YOUR life on the road and you could WIN $500 toward trucking supplies from our store!


Entering is simple:

  • Snap a shot of your life on the road (selfie, view, or anything that shows off your truck)
  • upload it to your Facebook or Instagram account
  • and tag it with the hashtag #mtsTRUCKERCONTEST.

We will choose a random winner and make the announcement sometime during the week of July 6, 2014!!

*Must be 18 and a US resident to qualify. No purchase necessary.
** $500 “Gift Card” will electronically delivered and is good toward an in-house credit or for purchases online. 


LED Lights and Truck Safety: A Perfect Combo

June 20, 2014 in Marketing by Advisory Staff


LED Lights and Truck Safety: A Perfect Combo

By MTS Staff


Every mile on the road in a semi truck increases the odds of a mishap. Safety and trailer lights reduce those odds, which makes them a perfect combination for mindful truckers. LED lights are exceptionally visible from a long distance in low visibility conditions. Truckers and their LED equipped rigs stay seen and safe in some of the worst weather conditions, such as sudden snowstorms, heavy fog and flash downpours of rain.

magic truck supply | led lights and safety

There are many reasons why LEDs are ideal for semi truck safety — and every trucker in the market for a new rig or an update of an old one can benefit from knowing why adding LED lights are a wise choice.

Why LED Lights?


LED lights are easier to see in low visibility situations because their beams of light have unique wavelength characteristics. The inherent directionality of the beam itself makes LEDs superior to other light sources — instead of a sphere shape spreading of light, LEDs output light in a single direction — thereby increasing visibility by cutting down the amount light scatters. Wavelength frequency is another advantage LED lights have over other types of lighting units. Such characteristics increase visibility because light emitted from an LED is better able to interact with water droplets or water vapor particles in the atmosphere.


An even distribution of semi truck LED lights emit light that’s exceptionally visible in moist weather. Recent research reveals that yellow and red LED lights, in particular, do a better job in reducing interference from reflections than any single high intensity light sources and blue or green LED lights. Another reason yellow and red LEDs increase safety is because they are better at reducing uncontrolled light that can impair vision.


When a rig features LEDs in dense fog or heavy rain, there is no bright veil for drivers to attempt to see beyond when the semi truck LED lights are on a parked rig. Your rig’s shape stands out as being strategically illuminated by the red and yellow lights distributed around the entire vehicle’s body. Drivers won’t have to negotiate masses of scattered light to see your rig. Highway and road travelers just see you, and when they see you, wherever you might be parked, everyone is safer, no matter what happens while you’re on the road.


Blue and green LEDs might look cool, but when safety’s on the line, you’re better off with red and yellow lights. Many consider LED lights as the only reliable light sources that remain visible for up to 1500 feet during foggy days or nights — and that’s the type of distance drivers need for a safe negotiation of a potential road hazard. LED lights light up faster than incandescent lights, about 200 milliseconds faster, which equals an increased reaction time of about one car length when traveling at 65 MPH. In high-risk situations, that’s a great advantage.


Semi truck LED lights also outlast their incandescent predecessors. “For applications like brake lights and turn signals, it seems a ‘no-brainer’ in the sense that LED devices tend to be much more efficient,” states Dr. John Bullough of the Rensselaer Polytechnic Institute. He praises the merits of the LED and confirms they’re longer lasting than incandescent lamps, about 100 times longer lasting, according to some sources.


Light scientists and Department of Transportation experts all seem to suggest combining safety and trailer LED lights on a single rig is one of the smartest safety decisions any trucker can make.


Are you ready to upgrade your LED Lights? Check out our online supply at


How having a Marketing budget and plan makes sense.

April 28, 2014 in Marketing by Advisory Staff

Marketing: a cornerstone of good business

Marketing: a cornerstone of good business

Marketing is essential to your profitability and growth. Yet many smaller businesses don’t  allocate enough money to marketing or, worse spend it on plans that are not clearly defined.

We have seen, where small business start a project/plan and either over expect their results, or put an unrealistic expectation on their sales number.

Marketing is the first step in product awareness.  From print media, to Television Commercials, these are all developed to bring product awareness and sets up the sales cycle to take place.

But how much money should you allocate to marketing? And how can you spend it wisely? Here are some tips that can help you do both:

How to Calculate A Marketing Budget

Generally, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.  This allocation should be split between brand development  (Website, blogs, podcasts, etc.), and  the costs of promoting your business (campaigns, advertising, events, etc.).

This percentage also assumes you have margins in the range of 15-25 percent (after you’ve covered your other expenses, including marketing).

If company margins are lower, then you could consider absorbing more of the costs by lowering your overall margins and allocating additional spending to marketing.  Not an easy call, but your marketing budget should never be based on what’s left over.

Spend the Budget Wisely

Knowing how much you have to spend on marketing is critical; even more critical is how you spend it.
This means having a plan.  Your small business marketing budget should be a component of your marketing plan, outlining the costs of how you are going to achieve your marketing goals within a certain time line.

A great couple of articles are: Does Your Business Have a Marketing Plan?  and How to Cut Your Marketing Budget and Build Your Brand Profitably.

Keep a close eye on your plan.  Make sure you are getting your proper Return on Investment

Once a marketing plan and budget has been developed, remember that it may need to be altered, tweaked to get the most bang for the buck.  There may be times when you need to throw in another unplanned campaign or event.  Knowing whether your spending and initial plan is actually helping you achieve your marketing goals is more important than sticking to your budget.

While you are working on this plan, make sure you have a way to measure your progress.

The one thing to do, is stick with it!  Yes, change the plan if necessary, but not drastically.  Be open to additional avenues that further your plan.  Keep a close on spending and track your ROI.  Starting any marketing plan must have a very clear objective and a little faith.

If you want to learn more:

Contact our Team and talk to one of our Advisor’s.

No pressure, we’d like to get to know you.

Welcome to Advisory Concepts.

April 28, 2014 in Marketing by Advisory Staff

Doing it a little differently.

Since 2001, Advisory Concepts has been servicing the I.T. community as technical Advisor’s in computer/networking design and service.

In 2007 our client base began asking us for marketing assistance.  there was a terrific need for exposure and many of these businesses trusted Advisory’s recommendations in choosing reliable solutions and service.