Inbound Marketing and its long term effects

June 30, 2014 in Marketing by Advisory Staff

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Green Leaf -

Ever Green Marketing?

When building an inbound marketing approach, know that you are building relationships.

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term. A coined expression is EVERGREEN.  Your hard working dollars are out there for the world to see forever!

A reason why inbound marketing works is because it costs less than traditional marketing.  Here are some of the outbound statistics that are coming out.

  • 44% of direct mail is never opened.  – How much paper do you throw away when you get it in your mailbox?
  • 86% of people skip through television commercials. – There are so many tools now that allow users to skip past commercials.
  • 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.” – A term called bounce out.   It is very relevant and happens a lot.
  • The cost per lead in outbound marketing is more than for inbound marketing.

Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.

Consumers like to approach things on their own terms.  Finding your company organically brings you so much more credibility than being misled or forced to your location.

So what is evergreen?

Evergreen Marketing means that your well put together blog,podcast or white paper will be on-line for a very long time.  Just sitting there for someone to find you, who is really looking for you.

Recent study’s have shown that many blog post, refer to posts created years ago.  Good content, is good content.. That is just a simple fact.  Like a good book, or a good article, it just keeps going and building and audience.  So does a good inbound marketing approach.

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