What is Inbound Marketing?

June 20, 2014 in Marketing by Advisory Staff

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Inbound Marketing, a term recently coined by Brian Halligan of Hubspot, comes from the concept of “relationship marketing” or “permission marketing.”  Inbound Marketing strategies drive relevant traffic to your website using content marketing, search engine optimization (SEO) and social media. These avenues position you to be found by people when they are ready to buy (or close to it.)AttractConvertCloseDelight

The core concepts of Inbound Marketing Methodology are:

  • Attract QUALITY site visitors
  • Convert those visitors into LEADS
  • Close those leads into CUSTOMERS
  • Delight your customers into brand ENTHUSIASTS!

Consumers are blocking traditional forms of advertising, therefore yielding less and less results. Think about it… we’re constantly being bombarded by advertising: on TV, online, in the newspaper, on the bus, even at the gas station. Inbound Marketing strategies allow you to be more efficient with your marketing efforts.

A recent study shows that Inbound Marketing costs 64% less per lead.